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In 2024, the retail sales of cosmetics in China totaled about billion yuan. The Chinese cosmetic market is expected to grow to billion yuan in 2029.

Where do people buy cosmetics in China? 

In China, online shopping has overtaken brick-and-mortar shops as the preferred method of purchasing cosmetics. In 2025, ** percent of China's cosmetic retail sales were made online. Traditional e-commerce channels such as Alibaba's platforms are popular among Chinese cosmetic buyers. Meanwhile, an increasing number of consumers in China use live commerce and mini-programs to place their orders for beauty items, with Douyin emerging as a strong marketplace.

What are the major cosmetics segments in China? 

Traditionally, skincare is the largest cosmetics market segment in China and the rest of East Asia. Elaborate skincare rituals to keep face skin looking youthful, white, and glowing have been part of the Chinese beauty routine for centuries. Other important market segments include haircare, bath and shower products, and the recently emerging decorative cosmetics trend.