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Beauty and personal care e-commerce in the Nordics

Statistics report on beauty and personal care e-commerce in the Nordics

This report provides an overview of the beauty and personal care e-commerce market in the Nordics. In addition to profiling leading beauty retailers and personal care retailers, the report analyzes online traffic to leading websites, and explores consumers' behaviors within the region.

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Table of contents

Overview

5
  • Premium Forecast Revenue in the beauty, health, personal & household care segment in the Nordics 2030
  • Premium Forecast Beauty and personal care e-commerce revenue in the Nordics 2017-2029, by segment
  • Premium Forecast Beauty and personal care e-commerce users in the Nordics 2017-2029, by product type
  • Premium Forecast ARPU of the beauty and personal care e-commerce market Nordics 2017-2029, by segment
  • Premium Forecast Device distribution of beauty and personal care e-commerce in the Nordics 2023

Sweden

9
  • Premium Statistic Most purchased products online in Sweden 2024
  • Premium Statistic Average purchase amount of beauty e-commerce in Sweden 2021-2024
  • Premium Statistic Leading online beauty stores in Sweden 2025
  • Premium Statistic Top 10 personal care online stores in Sweden 2025, by e-commerce net sales
  • Premium Statistic Most popular beauty and cosmetics websites in Sweden 2026, by website traffic
  • Premium Statistic Online vs. offline beauty shopping in Sweden 2023
  • Premium Statistic Share of shoppers purchasing health and beauty items online in Sweden 2021-2023
  • Premium Statistic Share of online beauty shoppers in Sweden 2023, by age group
  • Premium Statistic Share of online beauty shoppers in Sweden 2021-2023, by gender

Norway

7
  • Premium Forecast Most popular categories for online purchases in Norway 2024
  • Premium Forecast Norway: top 5 beauty online stores 2024
  • Premium Forecast Top 10 personal care online stores in Norway 2024, by e-commerce net sales
  • Premium Statistic Most popular beauty websites in Norway 2026, by website traffic
  • Premium Statistic Beauty and wellness e-commerce consumers in Norway 2020-2024
  • Premium Statistic Beauty and wellness e-commerce consumers in Norway 2024, by age group
  • Premium Statistic Beauty and wellness e-commerce consumers in Norway 2020-2024, by gender

Denmark

6
  • Premium Forecast Most popular categories for online purchases in Denmark 2024
  • Premium Forecast ARPU in the beauty care segment of the e-commerce market Denmark 2017-2027
  • Premium Forecast Denmark: top 5 beauty online stores 2023
  • Premium Forecast Top 10 personal care online stores in Denmark 2023, by e-commerce net sales
  • Premium Statistic Most popular beauty and cosmetics websites in Denmark 2026, by website traffic
  • Premium Forecast Most used personal care product by category in Denmark 2024

Finland

7
  • Premium Forecast Most popular categories for online purchases in Finland 2025
  • Premium Forecast Finland: top 5 beauty online stores 2023
  • Premium Forecast Top 10 personal care online stores in Finland 2023, by e-commerce net sales
  • Premium Statistic Most popular beauty and cosmetics websites in Finland 2026, by website traffic
  • Premium Statistic Beauty and wellness online shoppers in Finland 2020-2023
  • Premium Statistic Beauty and wellness online shoppers in Finland 2023, by age group
  • Premium Statistic Beauty and wellness online shoppers in Finland 2020-2023, by gender
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