The shops that belong to the Beauty specialists group focus on the sale of care products like make-up or cream for body and face, hair products or parfumes.Â
The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
Lyko.com ranked as the leading online beauty store in Sweden in 2025, by e-commerce net sales, generating around million U.S. dollars. Kicks.se ranked second, with net sales reaching about million U.S. dollars. Notino.se followed, with e-commerce net sales of roughly **** million U.S. dollars.Â
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ECDB GmbH. (May 11, 2026). Top online stores in the beauty segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1446066/top-beauty-online-stores-sweden/
ECDB GmbH. "Top online stores in the beauty segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars)." Chart. May 11, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1446066/top-beauty-online-stores-sweden/
ECDB GmbH. (2026). Top online stores in the beauty segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1446066/top-beauty-online-stores-sweden/
ECDB GmbH. "Top Online Stores in The Beauty Segment in Sweden in 2025, by E-commerce Net Sales (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 11 May 2026, /statistics/1446066/top-beauty-online-stores-sweden/
ECDB GmbH, Top online stores in the beauty segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1446066/top-beauty-online-stores-sweden/ (last visited July 26, 2026)
Top online stores in the beauty segment in Sweden in 2025, by e-commerce net sales (in million U.S. dollars) [Graph], ECDB GmbH, May 11, 2026. [Online]. Available: /statistics/1446066/top-beauty-online-stores-sweden/