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Beauty and personal care e-commerce in Europe

Statistics report on beauty and personal care e-commerce in Europe

This report provides an overview of the beauty and personal care e-commerce market in Europe. It explores the current state of the industry, profiling the leading beauty retailers and personal care retailers, analyzing online traffic to leading beauty websites, and delving into consumer behaviors within the region.

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Table of contents

Market overview

7
  • Premium Forecast Revenue in the beauty, health, personal & household care segment in Europe 2017-2030
  • Premium Statistic Monthly sales growth for beauty and cosmetics e-commerce EMEA 2023
  • Premium Forecast Beauty & personal care e-commerce market revenue change in Europe 2019-2029
  • Premium Forecast Beauty and personal care e-commerce revenue in Europe 2017-2029, by segment
  • Premium Forecast ARPU in the beauty & personal care e-commerce market in Europe 2017-2029, by segment
  • Premium Statistic C2C fashion and beauty e-commerce market value in the EU 2024-2026
  • Premium Statistic Most purchased secondhand beauty categories online in Europe 2023

Leading beauty retailers

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  • Premium Forecast Italy: Top 5 Beauty online stores
  • Premium Statistic Leading online beauty stores in France 2025
  • Premium Statistic Leading online beauty stores in Sweden 2025
  • Premium Statistic Top online beauty product retailers in the UK 2024, by purchase intent clicks
  • Premium Statistic Top online beauty retailers in Germany 2023, by purchase intent clicks
  • Premium Statistic Top online beauty retailers in Spain 2023, by purchase intent clicks
  • Premium Statistic Online beauty as a share of Shein's market share in Europe 2023, by country

Leading personal care retailers

6
  • Premium Forecast Italy: Top 10 personal care online stores 2025
  • Premium Statistic Major online personal care stores in the UK 2025
  • Premium Statistic Germany: Top 10 personal care online stores 2025
  • Premium Statistic Top 10 personal care online stores in Sweden 2025, by e-commerce net sales
  • Premium Statistic Top online personal care retailers in France 2023, by purchase intent clicks
  • Premium Statistic Top online personal care retailers in Spain 2023, by purchase intent clicks

Online traffic

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  • Premium Statistic Most visited beauty e-commerce sites in Italy 2026
  • Premium Statistic Most popular beauty and cosmetics websites in France 2026, by website traffic
  • Premium Statistic Most popular beauty and cosmetics websites in Sweden 2026, by website traffic
  • Premium Statistic Leading websites in the beauty sector UK 2025, by share of voice
  • Premium Statistic Most popular beauty and cosmetics websites in Germany 2026, by website traffic
  • Premium Statistic Most popular beauty & cosmetics websites Spain 2026

Consumption

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  • Premium Forecast Users in the beauty, health, personal & household care segment in Europe 2017-2030
  • Premium Statistic Cosmetics cross-border online shoppers in Europe 2023, by country
  • Premium Statistic Online shoppers subscribing to beauty products in Europe 2023, by country
  • Premium Statistic Share of shoppers buying beauty products online in Europe 2023, by generation
  • Premium Statistic Share of shoppers buying beauty products online in Europe 2023, by gender
  • Premium Statistic Frequency of online purchases of beauty products in Europe 2023
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