Detailed statistics
Social media: global penetration rate worldwide 2025, by region
Detailed statistics
Social media: global penetration rate worldwide 2025, by region
Detailed statistics
Leading social networks by share of visits in Europe 2026
Penalties issued to digital companies for EU GDPR violations 2026
Highest individual fines imposed on digital companies for violations of the General Data Protection Regulation (GDPR) as of May 2026 (in million euros)
Leading social media platforms used by marketers worldwide 2026
Most used social media platforms by marketers worldwide as of January 2026
Purchases of luxury brands and services via social media in North America 2025-2026
Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026
Luxury consumers' social media activity related to brands in North America 2026
Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2026
Purchases of luxury brands & services on social media in NA 2026, by gender
Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026, by gender
Social media services used to share news in Australia 2026
Social media services used to share news in Australia as of February 2026
Reasons for interacting with social media ads South Korea 2025
Reasons for clicking on advertisements on social media platforms in South Korea as of June 2025
Harms of using social media among U.S. teens 2025, by selected platform
Disadvantages of using social media among teens in the United States as of October 2025, by selected platform
Most impactful social media ad types South Korea 2025
Types of social media advertisements perceived as most impactful in South Korea as of June 2025
Willingness to see sponsored ads on social media South Korea 2025
Willingness to view sponsored advertisements on social media platforms in South Korea as of June 2025
U.S. market share of leading social media websites 2026
Leading social media websites in the United States as of March 2026, based on share of visits
Most important social media platforms for marketers worldwide 2026
Most important social media platforms according to marketers worldwide as of January 2026
Weekly time spent on social media Q4 2025, by territory
Weekly time spent on social media by internet users worldwide in the 4th quarter of 2025, by territory (in hours.minutes)
Leading social media platforms in Hong Kong 2026, based on market share
Market share of major social media platforms in Hong Kong in May 2026
Share of internet users who use social networking services Japan 2015-2025
Share of internet users who use social media in Japan from 2015 to 2025
Planned changes in use of selected social media for organic marketing worldwide 2026
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2026
Penetration rate of social media in the United Kingdom 2000-2040
Penetration rate of social media in the United Kingdom from 2000 to 2040
Trust in news shared on social media in the U.S. 2026
Level of trust in news shared on selected social media platforms in the United States as of May 2026
Purchases of luxury brands & services on social media in North America 2026, by age
Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026, by age
Leading benefits of social media marketing according to marketers worldwide 2026
Leading benefits of social media marketing according to marketers worldwide as of January 2026
Leading social media sites in India 2026, by web referral share
Web referral share of leading social media sites across India as of April 2026
Net worth of the richest social media entrepreneurs 2026
Leading social media billionaires as of March 2026, by net worth (in billion U.S. dollars)
Brazil: social media visit share 2026
Most popular social media websites in Brazil in May 2026, based on share of visits
Social media following of MLS teams 2026
Combined social media following of Major League Soccer (MLS) teams as of May 2026 (in 1,000s)
Share of YouTube in mobile social media market India 2020-2026
Share of YouTube in mobile social media market across India from January 2020 to March 2026
Share of LinkedIn in social media market India 2019-2026
Share of LinkedIn in social media market across India from January 2019 to May 2026
Most popular social media in China 2025
Monthly usage of major social media platforms in China as of October 2025
Tour de France: number of social media followers 2025, by platform
Number of accounts following the Tour de France on social media as of September 2025, by platform (in 1,000s)
Primary reasons for using social media in China 2025
Leading reasons for using social media services in China as of October 2025
Reasons for not wanting to see social media ads APAC 2025, by country
Reasons for not wanting to see social media advertisements in the Asia-Pacific region as of June 2025, by country or territory
Purchase frequency after viewing social media ads APAC 2025, by country
Frequency of purchasing an item after viewing a social media advertisement in the Asia-Pacific region as of June 2025, by country or territory
Reasons for not wanting to see social media ads South Korea 2025
Reasons for not wanting to see advertisements on social media in South Korea as of June 2025
Social network usage for news access worldwide 2019-2026
Share of consumers who used selected social media networks to access news in the last week worldwide from 2019 to 2026
Frequency of buying items seen in social media ads South Korea 2025
Frequency of purchasing items after viewing advertisements on social media platforms over the past 12 months in South Korea as of June 2025
Top reasons to click on social media ads APAC 2025, by country
Leading reasons for clicking on social media advertisements in the Asia-Pacific region as of June 2025, by country or territory
Leading social networks by share of visits in Europe 2026
Leading social media platforms by share of website visits in Europe as of May 2026
Luxury consumers: social media activity related to brands Q3 2025, by age
Social media engagement of luxury consumers with brands and services worldwide in the 3rd quarter 2025, by age
Luxury consumers: social media activity related to brands Q3 2025, by gender
Social media engagement of luxury consumers with brands and services in the 3rd quarter 2025, by gender
Luxury consumers: social media activity related to brands by region Q3 2025
Social media engagement of luxury consumers with brands and services in the 3rd quarter 2025, by region
Influence of social media ads in purchases in China 2025
Frequency of purchasing an item after viewing an ad on social media platforms in China as of June 2025
Most impactful social media ads APAC 2025, by country
Most impactful types of social media advertisements in the Asia -Pacific region as of June 2025, by country or territory
Willingness to see sponsored social media ads APAC 2025, by country
Share of users willing to see sponsored advertisements on social media in the Asia-Pacific region as of June 2025, by country or territory
Primary reasons for using social media in Hong Kong 2025
Leading reasons for using social media services in Hong Kong as of 2nd quarter 2025
Influence of social media ads in purchases in Hong Kong 2025, by gender
Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of June 2025, by gender
Influence of social media ads in purchases in China 2025, by gender
Frequency of purchasing an item after viewing an ad on social media platforms in China as of June 2025, by gender
Influence of social media ads in purchases in Taiwan 2025
Frequency of purchasing an item after viewing an ad on social media platforms in Taiwan as of June 2025
Influence of social media ads in purchases in Hong Kong 2025
Frequency of purchasing an item after viewing an ad on social media platforms in Hong Kong as of June 2025
Most downloaded social media apps Australia 2026
Leading social media apps in Australia from January to June 2026, by downloads
Weekly time spent using social media APAC 2026, by country
Average weekly time spent using social media in the Asia-Pacific region as of April 2026, by country or territory (in hours and minutes)
Market share of mobile social media platforms Indonesia 2025
Market share of leading social media platforms for mobile devices in Indonesia in 2025
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