Affluent and High Net Worth Individuals in Europe, North America, Asia Pacific
Supplementary notes
The survey question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months? Please select all that apply."
Citation formats
Luxury consumers: social media activity related to brands Q3 2025, by gender
A worldwide survey conducted with affluent consumers in the third quarter of 2025 revealed that overall, female consumers interacted more with luxury brands and services on social media. More than **** of female respondents surveyed for the study said they followed a brand and liked or recommended it to a friend.
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Altiant. (October 1, 2025). Social media engagement of luxury consumers with brands and services in the 3rd quarter 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1310892/luxury-related-social-media-activity-consumers/
Altiant. "Social media engagement of luxury consumers with brands and services in the 3rd quarter 2025, by gender." Chart. October 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1310892/luxury-related-social-media-activity-consumers/
Altiant. (2025). Social media engagement of luxury consumers with brands and services in the 3rd quarter 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1310892/luxury-related-social-media-activity-consumers/
Altiant. "Social Media Engagement of Luxury Consumers with Brands and Services in The 3rd Quarter 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2025, /statistics/1310892/luxury-related-social-media-activity-consumers/
Altiant, Social media engagement of luxury consumers with brands and services in the 3rd quarter 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1310892/luxury-related-social-media-activity-consumers/ (last visited July 20, 2026)
Social media engagement of luxury consumers with brands and services in the 3rd quarter 2025, by gender [Graph], Altiant, October 1, 2025. [Online]. Available: /statistics/1310892/luxury-related-social-media-activity-consumers/
