Affluent and High Net Worth Individuals in Europe, North America, Asia Pacific
Supplementary notes
The survey question was phrased by the source as follows: "Have you participated in any of the following activities in relation to luxury brands and services on social media in the past 3 months?"
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Citation formats
Luxury consumers: social media activity related to brands Q3 2025, by age
A worldwide survey conducted with affluent consumers in the third quarter of 2025 found that younger consumers engaged more frequently with luxury related brands and services on social media. Consumers in the younger age group were more likely to engage with brands on social media, with over **** of those aged 18-39 following a brand, in comparison to over ** percent of those aged 40 and above.Ìý
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Altiant. (October 1, 2025). Social media engagement of luxury consumers with brands and services worldwide in the 3rd quarter 2025, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1310192/luxury-related-social-media-activity-consumers/
Altiant. "Social media engagement of luxury consumers with brands and services worldwide in the 3rd quarter 2025, by age." Chart. October 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1310192/luxury-related-social-media-activity-consumers/
Altiant. (2025). Social media engagement of luxury consumers with brands and services worldwide in the 3rd quarter 2025, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1310192/luxury-related-social-media-activity-consumers/
Altiant. "Social Media Engagement of Luxury Consumers with Brands and Services Worldwide in The 3rd Quarter 2025, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2025, /statistics/1310192/luxury-related-social-media-activity-consumers/
Altiant, Social media engagement of luxury consumers with brands and services worldwide in the 3rd quarter 2025, by age ÌÇÐÄÆƽâ°æ, /statistics/1310192/luxury-related-social-media-activity-consumers/ (last visited July 23, 2026)
Social media engagement of luxury consumers with brands and services worldwide in the 3rd quarter 2025, by age [Graph], Altiant, October 1, 2025. [Online]. Available: /statistics/1310192/luxury-related-social-media-activity-consumers/
