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Frequency of purchasing an item after viewing an ad on social media platforms in China as of June 2025, by gender

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Source

In cooperation with
Release date

July 2025

Region

China

Survey time period

June 12 to 30, 2025

Number of respondents

2,577 respondents

Age group

16 years and older

Special properties

1,338 female and 1,239 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased an item after viewing an ad on social media?"

Total may not sum up to 100 percent due to rounding.

Citation formats

Influence of social media ads in purchases in China 2025, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 18, 2025

A 2025 survey conducted by  revealed that advertisements on social media platforms had a slightly more impact on purchase decisions among male than female consumers in China. Only **** percent of respondents had not purchased an item after seeing social media ads.

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Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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