A survey conducted quarterly in North America among different age groups ishowed that the group aged *** has consistently acquired more luxury products and services over social media throughout the analyzed years when compared to those **. In the second quarter of 2026 the former group used social media more compared to the latter, at around ****Ìý²¹²Ô»å **** percent, respectively.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Altiant. (July 1, 2026). Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1484599/northamerica-luxurybrands-consumers-purchase-onlineservice-age-socialmedia/
Altiant. "Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026, by age ." Chart. July 1, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1484599/northamerica-luxurybrands-consumers-purchase-onlineservice-age-socialmedia/
Altiant. (2026). Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026, by age . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1484599/northamerica-luxurybrands-consumers-purchase-onlineservice-age-socialmedia/
Altiant. "Share of Shoppers Purchasing Luxury Brands and Services via Social Media in North America from 1st Quarter 2025 to 2nd Quarter 2026, by Age ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2026, /statistics/1484599/northamerica-luxurybrands-consumers-purchase-onlineservice-age-socialmedia/
Altiant, Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026, by age ÌÇÐÄÆƽâ°æ, /statistics/1484599/northamerica-luxurybrands-consumers-purchase-onlineservice-age-socialmedia/ (last visited August 01, 2026)
Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026, by age [Graph], Altiant, July 1, 2026. [Online]. Available: /statistics/1484599/northamerica-luxurybrands-consumers-purchase-onlineservice-age-socialmedia/
