ÌÇÐÄÆƽâ°æ

Social media usage in Western Europe

Statistics report on social media usage and social networking in Western Europe

This report presents a selected range of statistics and data about social media usage and social networks in Western Europe, paying specific attention to the United Kingdom, Germany, France, Spain, and Italy. Additionally, social media marketing and advertising is covered, as well as the most popular platforms, and a spotlight chapter on social media and travel and tourism.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

7
  • Premium Statistic Number of internet and social media users worldwide 2026
  • Basic Statistic Internet penetration rate worldwide 2026, by region
  • Premium Forecast Number of social media users in Central & Western Europe 2000-2040
  • Premium Statistic Social media: global penetration rate worldwide 2025, by region
  • Premium Forecast Digital Market Outlook: social media users in Europe 2018-2028, by platform
  • Basic Statistic Leading social networks by share of visits in Europe 2026
  • Basic Statistic Common internet activities in EU 2024

Social media activities

6
  • Premium Statistic Daily time spent online by users in Europe Q3 2024, by country
  • Premium Forecast Most common social media activities in Germany 2025
  • Premium Forecast Most common social media activities in France 2025
  • Premium Forecast Most common social media activities in the UK 2025
  • Premium Forecast Most common social media activities in Italy 2025
  • Premium Forecast Most common social media activities in Spain 2025

Facebook

7
  • Basic Statistic Meta: quarterly revenue in Europe Q2 2015-Q1 2026
  • Premium Statistic Number of Facebook users worldwide 2000-2040
  • Premium Forecast Number of Facebook users in Europe 2017-2030
  • Premium Forecast Number of Facebook users in Central & Western Europe 2000-2040
  • Premium Forecast Europe: Facebook users 2023, by country
  • Premium Forecast Facebook brand profile in the UK 2024
  • Premium Forecast Facebook brand profile in Germany 2024

Instagram

9
  • Premium Forecast Instagram users in Europe 2017-2030
  • Premium Statistic Instagram usage in Western Europe 2019-2024
  • Premium Forecast Number of Instagram users in Central & Western Europe 2000-2040
  • Premium Statistic Germany Instagram users 2018-2026
  • Premium Statistic Germany Instagram users 2026, by age group
  • Premium Statistic UK: monthly Instagram users 2018-2026
  • Premium Statistic UK: Instagram users 2025, by age group
  • Premium Forecast Instagram brand profile in the UK 2024
  • Premium Forecast Instagram brand profile in Germany 2024

TikTok

5
  • Premium Forecast Number of users of TikTok advertising in Europe 2017-2030
  • Premium Forecast TikTok brand profile in the UK 2024
  • Premium Forecast TikTok brand profile in Germany 2023
  • Basic Statistic UK most popular TikTok videos 2023, by views
  • Premium Statistic Leading TikTok accounts Germany 2025, by number of followers

Other platforms

5
  • Premium Statistic Pinterest: worldwide annual revenue 2017-2025, by region
  • Premium Statistic Pinterest: worldwide quarterly revenue 2016-2026, by region
  • Premium Statistic Snap worldwide annual revenue 2016-2025, by region
  • Premium Statistic Snap quarterly ARPU 2016-2026, by region
  • Premium Statistic Snapchat: usage penetration in selected countries and territories 2025

Spotlight: Travel and tourism

7
  • Premium Statistic Main resources used for travel inspiration worldwide 2024, by country
  • Premium Statistic Main factors influencing holiday destination choices in Europe 2024
  • Premium Statistic Preferred digital tools for planning the next trip among European travelers 2025
  • Premium Statistic Most popular travel destinations on TikTok worldwide 2024, by number of posts
  • Premium Statistic Leading city destinations on social media worldwide 2024
  • Premium Statistic Most popular European beaches on social media 2023
  • Premium Statistic TikTok: most viewed European cities 2023, by number of views

Marketing and advertising

8
  • Premium Statistic Social media ad spend in Europe 2022-2024
  • Premium Statistic Social media ad spend growth in Europe 2017-2024
  • Premium Statistic Social media ad spend in Europe 2019-2023, by format
  • Premium Statistic Meta advertising CPM in Europe 2022-2024
  • Premium Statistic Meta advertising CPC in Europe 2022-2024
  • Basic Statistic SME in the EU market using TikTok for marketing 2023, by size
  • Premium Statistic Facebook & Instagram CPM in Germany 2026
  • Premium Statistic Share of marketers overwhelmed by prospect of implementing AI tools in Europe 2024

GDPR

7
  • Basic Statistic GDPR fines in the EU 2026, by type of violation
  • Premium Statistic Penalties issued to digital companies for EU GDPR violations 2026
  • Basic Statistic Largest fines issued for violations of GDPR 2026
  • Basic Statistic Penalties issued to Meta for EU GDPR violations 2024
  • Basic Statistic Highest fines issued for violations of GDPR in France 2026
  • Basic Statistic Highest fines issued for violations of GDPR in Germany 2026
  • Basic Statistic Europe internet privacy concerns 2023, by country
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch