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Between January to June 2026, WhatsApp emerged as the most downloaded app on the iOS and Android stores in Australia. The number of downloads reached *** million as of this period. Threads follows with **Ìý»å´Ç·É²Ô±ô´Ç²¹»å²õ.

Facebook: The industry giant

With over billion monthly active users worldwide as of January 2024, Facebook leads the industry as the most popular social network platform. Besides its core product under the same name, Facebook also owns several major social network services, namely WhatsApp, Instagram, and its standalone instant messaging service, Messenger, each with more than *** billion active users. The number of Australia-based Facebook users is estimated to decrease to around ** million over the following years, but still accounting for approximately of Australia’s total population. 

More than just social networking

While its business focus lies on private messaging, Facebook seems to have more to offer. Facebook, including Messenger, and Instagram have remained the most widely used platforms for social commerce among Australian online shoppers. Facebook has also been by far the most popular social media channel among small and medium-sized businesses in Australia. In times of the COVID-19 pandemic, apart from television and online newspapers, many Australians have turned to Facebook as their daily source of news.