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Generation Z and the automotive market - Statistics & facts

Amid various challenges the automotive industry faces, automakers must contend with and market for a new generation of consumers. Often hailed as the green generation, Generation Z, comprising people born from the late 1990s to 2012, is slowly becoming of driving age. How does this generation’s environmental awareness affect their consumer behavior in the automotive market? Various factors, including country of residence and the current economic conjecture, play a part. However, despite these considerations, Gen Z might not be so different from its older counterparts.
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Published by H. Yoo, Mar 30, 2026

Key insights

  • Share of Gen Z who stopped driving a car to reduce their environmental impact
  • **%
  • Share of Gen Z who planned to purchase an EV to reduce their environmental impact
  • **%

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Current statistics on this topic

Vehicles & Road Traffic

Gen Z: mobility actions taken or intended to reduce their environmental impact 2022

Vehicles & Road Traffic

U.S.: share of consumers intending to splurge on vehicles by age group 2023

Shopping Behavior

Main barriers to being more sustainable worldwide 2023, by generation

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