During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Most well-known fashion stores among Gen Z in the UK 2025
Primark is the leading fashion store in the UK, based on brand awareness among Generation Z. The retailer was recognized by 91 percent of internet users.Â
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands in this ranking and many more? Explore GCS brand profiles. These statistics show results of the GCS Brand Profiler.
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ÌÇÐÄÆƽâ°æ. (January 19, 2026). Leading fashion stores among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Leading fashion stores among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2025." Chart. January 19, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. (2026). Leading fashion stores among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ. "Leading Fashion Stores among Generation Z Ranked by Brand Awareness in The United Kingdom (Uk) in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jan 2026, /statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/
ÌÇÐÄÆƽâ°æ, Leading fashion stores among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/ (last visited August 06, 2026)
Leading fashion stores among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2025 [Graph], ÌÇÐÄÆƽâ°æ, January 19, 2026. [Online]. Available: /statistics/1401789/most-well-known-fashion-stores-among-gen-z-in-the-united-kingdom/
