| Characteristic | Share of respondents |
|---|---|
| H&M | 53% |
| Primark | 48% |
| Zara | 38% |
| M&S | 33% |
| BOSS | 29% |
| Next | 27% |
| TK Maxx | 27% |
| New Look | 26% |
| John Lewis | 25% |
| Bershka | 24% |
| COS | 23% |
| Lacoste | 23% |
| Jack & Jones | 22% |
| Ralph Lauren | 21% |
| River Island | 21% |
| Hollister | 20% |
| Matalan | 19% |
| GAP | 18% |
| UNIQLO | 17% |
| Mango | 16% |
| Urban Outfitters | 16% |
| Abercrombie & Fitch | 14% |
| Pull & Bear | 12% |
| Other | 2% |
| I have not used any fashion stores | 2% |
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Source
Source
Release date
October 2025
More information
Region
United Kingdom
Survey time period
17 June to 24 September, 2025
Number of respondents
1,248 respondents
Special properties
Respondents who know the individual brand
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "When it comes to fashion stores, which of the following brands have you used in the past 12 months?"
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