The source adds that the following sectors were included: baby, grocery, health & beauty, household, pet, electronics, home & garden, office, sports, tools & home improvement, and toys.
 Rolling 12 Months by Year Ending 6/30/2025
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Share of total sales by generation in the United States 2025
In 2025, baby boomers and Gen X still accounted for the largest share of sales for consumer packaged goods (CPG) and general merchandise, holding over a third each. So far, Gen Z accounted for just over ***Â percent, a figure that is likely to grow considerably in the coming years.
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Numerator. (September 16, 2025). Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1484045/share-of-sales-by-generation-usa/
Numerator. "Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2025." Chart. September 16, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1484045/share-of-sales-by-generation-usa/
Numerator. (2025). Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1484045/share-of-sales-by-generation-usa/
Numerator. "Share of Total Consumer Packaged Goods and General Merchandise Sales by Generation in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Sep 2025, /statistics/1484045/share-of-sales-by-generation-usa/
Numerator, Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1484045/share-of-sales-by-generation-usa/ (last visited July 26, 2026)
Share of total consumer packaged goods and general merchandise sales by generation in the United States in 2025 [Graph], Numerator, September 16, 2025. [Online]. Available: /statistics/1484045/share-of-sales-by-generation-usa/
