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Outdoor fashion attitudes among Generation Z in the United Kingdom (UK) in 2025

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Source

Release date

January 2026

Region

United Kingdom

Survey time period

April 24 to May 14, 2025

Number of respondents

989 respondents

Age group

Gen Z

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Which of these statements about outdoor fashion do you agree with?"

Multiple answers were possible.

Citation formats

Outdoor fashion attitudes among Gen Z in the UK 2025

Published by
Bruna Rocco,
Jan 16, 2026

According to a survey conducted in 2025, around ** percent of Gen Z consumers in the United Kingdom shared that they rely on brands they know and trust when it comes to buying outdoor fashion. About ** percent claimed that they conduct thorough research before buying outdoor clothing.

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Topics

Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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