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Leading outdoor fashion brands among Generation Z ranked by brand ownership in the United Kingdom (UK) in 2025

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Source

Release date

January 2026

Region

United Kingdom

Survey time period

April 24th to May 14th, 2025

Number of respondents

989 respondents

Age group

18-64 years

Special properties

Respondents who know the individual brand

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "When it comes to outdoor fashion, which of the following brands do you own currently?"

Citation formats

Most owned outdoor fashion brands among Gen Z in the UK 2025

Published by
Bruna Rocco,
Jan 16, 2026

The North Face was the leading outdoor fashion brand in the UK, based on brand ownership among Generation Z in 2025, with over **** of respondents owning an item from the brand. This was significantly more than any other brand. 

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Topics

Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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