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Attitude towards purchasing fashion and apparel items among Gen Z consumers in Germany in 2026

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Sources

Release date

January 2026

Region

Germany

Survey time period

January 13 to 19, 2026

Number of respondents

1,041 respondents

Age group

18 years and older

Special properties

Internet users

Supplementary notes

The survey question was as follows:
Which of the following statements regarding fashion and apparel do you agree with? (multi-pick)".

For more information, please consult the methodology.

Citation formats

Attitude towards buying fashion items among Gen Z consumers in Germany 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 2, 2026

In 2026, almost ***percent of Gen Z consumers in Germany declared they tend to care more about comfort and functionality when buying new clothes. Sustainability is also a concern for over **** of this generation's consumers.

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Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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