According to consumers of all ages worldwide, the biggest hurdle to leading a more sustainable lifestyle is the cost that comes with it. In 2023, approximately **** of millennials, Gen X, and baby boomers said sustainable products remain prohibitively expensive.
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EY. (July 27, 2023). Main barriers to being more sustainable according to consumers worldwide in 2023, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/
EY. "Main barriers to being more sustainable according to consumers worldwide in 2023, by generation." Chart. July 27, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/
EY. (2023). Main barriers to being more sustainable according to consumers worldwide in 2023, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/
EY. "Main Barriers to Being More Sustainable According to Consumers Worldwide in 2023, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Jul 2023, /statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/
EY, Main barriers to being more sustainable according to consumers worldwide in 2023, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/ (last visited July 29, 2026)
Main barriers to being more sustainable according to consumers worldwide in 2023, by generation [Graph], EY, July 27, 2023. [Online]. Available: /statistics/1445594/barriers-to-being-more-sustainable-worldwide-generation/