In the United States, in 2025, over ** percent of Gen Z consumers were planning to spend more money on beauty products than during the previous year. While ** percent intended to spend the same, ** percent were planning to spend less money.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
The New Consumer. (October 4, 2025). Plans of Gen Z consumers to spend on beauty products in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1659379/us-gen-z-beauty-product-spending-plans/
The New Consumer. "Plans of Gen Z consumers to spend on beauty products in the United States in 2025." Chart. October 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1659379/us-gen-z-beauty-product-spending-plans/
The New Consumer. (2025). Plans of Gen Z consumers to spend on beauty products in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1659379/us-gen-z-beauty-product-spending-plans/
The New Consumer. "Plans of Gen Z Consumers to Spend on Beauty Products in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Oct 2025, /statistics/1659379/us-gen-z-beauty-product-spending-plans/
The New Consumer, Plans of Gen Z consumers to spend on beauty products in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1659379/us-gen-z-beauty-product-spending-plans/ (last visited July 27, 2026)
Plans of Gen Z consumers to spend on beauty products in the United States in 2025 [Graph], The New Consumer, October 4, 2025. [Online]. Available: /statistics/1659379/us-gen-z-beauty-product-spending-plans/
