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Leading sneaker brands among Generation Z ranked by brand awareness in the United Kingdom (UK) in 2025

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Source

Release date

January 2026

Region

United Kingdom

Survey time period

April 24th to May 14th, 2025

Number of respondents

1,247 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

During the survey, the question was phrased as follows: "Do you know this brand, even if only by name?"

Citation formats

Best known sneaker brands among Gen Z in the UK 2025

Published by
Bruna Rocco,
Jan 16, 2026

When it came to the best-known sneaker brands among Gen Z in the UK in 2025, Nike edged out rival Adidas ²ú²âÌý*** percentage point to claim the top spot.

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

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Topics

Generation Z fashion market in the United KingdomApparel market worldwide Apparel market in the UKFashion e-commerce in the United KingdomGeneration Z fashion in the United States
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