| Characteristic | Share of respondents |
|---|---|
| Forever 21 | 45% |
| H&M | 38% |
| Old Navy | 38% |
| Burlington | 36% |
| BOSS | 35% |
| Belk | 33% |
| Ross Dress for Less | 33% |
| Abercrombie & Fitch | 31% |
| TJ Maxx | 31% |
| Gap | 31% |
| Zara | 31% |
| JCPenney | 30% |
| Hollister | 29% |
| Macy's | 28% |
| Kohl's | 28% |
| Ralph Lauren | 28% |
| Dillard's | 26% |
| Nordstrom | 25% |
| Lacoste | 24% |
| UNIQLO | 21% |
| Jack & Jones | 19% |
| Kmart | 17% |
| Primark | 13% |
| I do not like any of these brands | 4% |
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Source
Source
Release date
October 2025
More information
Region
United States
Survey time period
June 17 to September 24, 2025
Number of respondents
368 respondents
Age group
18-64 years
Special properties
Respondents who know the individual brand
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "When it comes to fashion stores, which of the following brands do you like?"
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