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When it comes to the most widely consumed salty snacks brands among Generation Z consumers in the U.S., Doritos claims the pole position. The brand was consumed by 56 percent of Gen Z internet respondents who recognized it in 2025, followed by Cheetos with a consumption rating of 55 percent. 

For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Only respondents who recognized a brand were asked if they consumed the product.