In the United States, the main driver behind the purchase of hair care products among Generation Z consumers were hair concerns. While 74Â percent of the respondents of a 2026 survey stated this reason, 54Â percent said that they rely on reviews by other users of hair care products.
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Kyra. (April 22, 2026). Purchase drivers for hair care products among Gen Z consumers in the United States in 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1661342/us-reasons-for-gen-z-buying-hair-care-products/
Kyra. "Purchase drivers for hair care products among Gen Z consumers in the United States in 2026." Chart. April 22, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1661342/us-reasons-for-gen-z-buying-hair-care-products/
Kyra. (2026). Purchase drivers for hair care products among Gen Z consumers in the United States in 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1661342/us-reasons-for-gen-z-buying-hair-care-products/
Kyra. "Purchase Drivers for Hair Care Products among Gen Z Consumers in The United States in 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Apr 2026, /statistics/1661342/us-reasons-for-gen-z-buying-hair-care-products/
Kyra, Purchase drivers for hair care products among Gen Z consumers in the United States in 2026 ÌÇÐÄÆƽâ°æ, /statistics/1661342/us-reasons-for-gen-z-buying-hair-care-products/ (last visited August 06, 2026)
Purchase drivers for hair care products among Gen Z consumers in the United States in 2026 [Graph], Kyra, April 22, 2026. [Online]. Available: /statistics/1661342/us-reasons-for-gen-z-buying-hair-care-products/
