During the survey, the question was phrased as follows: "When it comes to soft drinks, which of the following brands have you consumed in the past 12 months? (multi-pick)"
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Gen Z consumption of soft drinks brands in the United States 2025
When it comes to the most widely consumed soft drinks brands among Generation Z consumers in the U.S., Coca Cola claims the pole position. The brand was consumed by 59 percent of Gen Z internet respondents who recognized it in 2025, followed by Sprite with a consumption rating of 54 percent.Â
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Only respondents who recognized a brand were asked if they consumed the product.
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ÌÇÐÄÆƽâ°æ. (December 17, 2025). Leading soft beverages brands ranked by share of Generation Z consumers drinking them in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1659768/soft-drinks-brands-by-gen-z-consumers-us/
ÌÇÐÄÆƽâ°æ. "Leading soft beverages brands ranked by share of Generation Z consumers drinking them in the United States in 2025." Chart. December 17, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1659768/soft-drinks-brands-by-gen-z-consumers-us/
ÌÇÐÄÆƽâ°æ. (2025). Leading soft beverages brands ranked by share of Generation Z consumers drinking them in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1659768/soft-drinks-brands-by-gen-z-consumers-us/
ÌÇÐÄÆƽâ°æ. "Leading Soft Beverages Brands Ranked by Share of Generation Z Consumers Drinking Them in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Dec 2025, /statistics/1659768/soft-drinks-brands-by-gen-z-consumers-us/
ÌÇÐÄÆƽâ°æ, Leading soft beverages brands ranked by share of Generation Z consumers drinking them in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1659768/soft-drinks-brands-by-gen-z-consumers-us/ (last visited July 22, 2026)
Leading soft beverages brands ranked by share of Generation Z consumers drinking them in the United States in 2025 [Graph], ÌÇÐÄÆƽâ°æ, December 17, 2025. [Online]. Available: /statistics/1659768/soft-drinks-brands-by-gen-z-consumers-us/
