| Characteristic | Share of respondents |
|---|---|
| H&M | 38% |
| John Lewis | 28% |
| M&S | 28% |
| Zara | 27% |
| BOSS | 26% |
| Bershka | 25% |
| Primark | 24% |
| GAP | 23% |
| Lacoste | 22% |
| COS | 21% |
| Next | 20% |
| Hollister | 19% |
| Ralph Lauren | 19% |
| Abercrombie & Fitch | 16% |
| Jack & Jones | 15% |
| New Look | 15% |
| I have not noticed any of these brands in the media, on social media, or in advertising | 15% |
| Mango | 14% |
| UNIQLO | 14% |
| Pull & Bear | 13% |
| River Island | 13% |
| TK Maxx | 12% |
| Urban Outfitters | 11% |
| Matalan | 9% |
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Source
Source
Release date
October 2025
More information
Region
United Kingdom
Survey time period
17 June to 24 September, 2025
Number of respondents
1,248 respondents
Age group
18-64 years
Special properties
Respondents who know the individual brand
Method of interview
Online survey
Supplementary notes
During the survey, the question was phrased as follows: "Which of the following brands have you noticed in the media, on social media, or in advertising in the past 3 months?"
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