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Business outcomes realized through the use of artificial intelligence (AI) according to marketers worldwide as of December 2020

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Source

Release date

February 2021

Region

Worldwide

Survey time period

October 8 to December 21, 2020

Number of respondents

321 respondents

Supplementary notes

Question: :What outcomes is your marketing team achieving with AI today? Choose all that apply."
The sample comprised predominantly of respondents from North America (48%); total number of countries included in the sample was 43.

Citation formats

Impact of AI-enabled marketing on business outcomes worldwide 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 2, 2021

In a survey conducted among global marketers in late 2020, it was found that ** percent of respondents saw an increase in revenue growth and improved performance owing to the use of AI in their marketing campaigns. Another ** percent attributed creating personalized consumer experiences to AI use for marketing purposes.

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Artificial intelligence (AI) in programmatic advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing
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