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Leading areas in which marketers combined artificial intelligence (AI) with marketing automation worldwide as of February 2022

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Source

Release date

February 2022

Region

Worldwide

Survey time period

February 15 to 23, 2022

Number of respondents

393 respondents

Supplementary notes

52 percent of respondents at B2C companies, 22 percent at B2B companies, 26 percent at B2C and B2B companies.
Survey question: "In which areas are you currently testing or utilizing the use of artificial intelligence (AI) in conjunction with your marketing automation?"

Citation formats

Leading areas combining AI and marketing automation worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 22, 2022

According to a survey conducted among marketers worldwide in February 2022, ** percent of respondents said they were utilizing artificial intelligence (AI) along with marketing automation for paid advertising, as well as for the personalization of email messages and offers. AI was combined with marketing automation by ** percent of respondents when it came to product and content recommendations, as well as the personalization of email subject lines.

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Topics

Artificial intelligence (AI) use in marketing Artificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwideData usage in marketing and advertising
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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per month, billed annually 1
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  • Premium Statistics

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