During a 2025 global study evaluating the state of marketing technology (martech), **** percent of respondents said they were using artificial intelligence (AI) agents to proactively send emails or texts. Another **** percent were using an AI agent that replies to incoming emails, texts, or forms.
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Chief Martec, & MartechTribe. (May 6, 2025). Share of marketing professionals using artificial intelligence (AI) agents to interact directly with customers worldwide as of May 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1621578/marketers-ai-agent-usage-customer-interaction-worldwide/
Chief Martec, und MartechTribe. "Share of marketing professionals using artificial intelligence (AI) agents to interact directly with customers worldwide as of May 2025." Chart. May 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1621578/marketers-ai-agent-usage-customer-interaction-worldwide/
Chief Martec, MartechTribe. (2025). Share of marketing professionals using artificial intelligence (AI) agents to interact directly with customers worldwide as of May 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1621578/marketers-ai-agent-usage-customer-interaction-worldwide/
Chief Martec, and MartechTribe. "Share of Marketing Professionals Using Artificial Intelligence (Ai) Agents to Interact Directly with Customers Worldwide as of May 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 May 2025, /statistics/1621578/marketers-ai-agent-usage-customer-interaction-worldwide/
Chief Martec & MartechTribe, Share of marketing professionals using artificial intelligence (AI) agents to interact directly with customers worldwide as of May 2025 ÌÇÐÄÆƽâ°æ, /statistics/1621578/marketers-ai-agent-usage-customer-interaction-worldwide/ (last visited July 15, 2026)
Share of marketing professionals using artificial intelligence (AI) agents to interact directly with customers worldwide as of May 2025 [Graph], Chief Martec, & MartechTribe, May 6, 2025. [Online]. Available: /statistics/1621578/marketers-ai-agent-usage-customer-interaction-worldwide/
