During a survey among event marketers in the United States released in early 2026, approximately 46 percent of respondents reported feeling optimistic about the effectiveness of trade shows as a sales and marketing medium. Similarly, 45 percent felt hopeful about it, while seven percent saw the matter with caution, and two percent were pessimistic about it. According to the same study, more than 60 percent of U.S. marketers planned to either keep or decrease their exhibit-marketing budgets in 2026.
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Exhibitor. (February 27, 2026). Feelings towards the effectiveness of trade shows as a sales and marketing medium among event marketers in the United States as of February 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/292025/perceived-effectiveness-trade-show-marketing-usa/
Exhibitor. "Feelings towards the effectiveness of trade shows as a sales and marketing medium among event marketers in the United States as of February 2026." Chart. February 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/292025/perceived-effectiveness-trade-show-marketing-usa/
Exhibitor. (2026). Feelings towards the effectiveness of trade shows as a sales and marketing medium among event marketers in the United States as of February 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/292025/perceived-effectiveness-trade-show-marketing-usa/
Exhibitor. "Feelings towards The Effectiveness of Trade Shows as a Sales and Marketing Medium among Event Marketers in The United States as of February 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2026, /statistics/292025/perceived-effectiveness-trade-show-marketing-usa/
Exhibitor, Feelings towards the effectiveness of trade shows as a sales and marketing medium among event marketers in the United States as of February 2026 ÌÇÐÄÆƽâ°æ, /statistics/292025/perceived-effectiveness-trade-show-marketing-usa/ (last visited July 26, 2026)
Feelings towards the effectiveness of trade shows as a sales and marketing medium among event marketers in the United States as of February 2026 [Graph], Exhibitor, February 27, 2026. [Online]. Available: /statistics/292025/perceived-effectiveness-trade-show-marketing-usa/
