| Characteristic | Client license & execution | Client license & agency execution | Agency license & execution | Not used at all | Do not know |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Sources
Release date
August 2020
More information
Region
Worldwide
Survey time period
Q4 2019 and Q1 2020
Number of respondents
48 respondents
Special properties
among marketers with global responsibility for media and programmatic
Supplementary notes
Original question: "Which of the following tools and techniques do you use?"
Citation formats
