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Areas of artificial intelligence (AI) usage for marketing processes among marketing professionals in the United States and Canada as of February 2026

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Sources

Release date

May 2026

Region

Canada, United States

Survey time period

February 2026

Number of respondents

318 respondents

Special properties

among marketing professionals with titles of manager or strategist and above

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

Citation formats

Areas of AI usage for marketing processes among marketers in the U.S. & Canada 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 26, 2026

During a 2026 survey among marketing professionals in the United States and Canada, ** percent of respondents said their organization was using artificial intelligence (AI) for generating insights and recommendations. Another ** percent were using AI for content generation or ideation. In comparison, ** percent were not actively using AI in marketing.

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Topics

Generative AI in marketingArtificial intelligence (AI) use in marketing Generative artificial intelligence (AI)Artificial intelligence use in media and entertainmentArtificial intelligence (AI) in programmatic advertising
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