Extent to which marketers and media professionals believed that artificial intelligence (AI) would advance direct mail's effectiveness or efficiency over the following three years in the United States as of December 2024
Characteristic
Share of respondents
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During a late 2024 survey among marketers and media professionals in the United States, approximately ** percent said artificial intelligence (AI) had a great potential value to advance direct mail's effectiveness or efficiency over the following three years. About ** percent stated AI had some potential value for direct mail, while *** percent said it had limited or no value.
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Winterberry Group. (January 6, 2025). Extent to which marketers and media professionals believed that artificial intelligence (AI) would advance direct mail's effectiveness or efficiency over the following three years in the United States as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1558821/ai-impact-direct-mail-efficiency-united-states/
Winterberry Group. "Extent to which marketers and media professionals believed that artificial intelligence (AI) would advance direct mail's effectiveness or efficiency over the following three years in the United States as of December 2024." Chart. January 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1558821/ai-impact-direct-mail-efficiency-united-states/
Winterberry Group. (2025). Extent to which marketers and media professionals believed that artificial intelligence (AI) would advance direct mail's effectiveness or efficiency over the following three years in the United States as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1558821/ai-impact-direct-mail-efficiency-united-states/
Winterberry Group. "Extent to Which Marketers and Media Professionals Believed That Artificial Intelligence (Ai) Would Advance Direct Mail's Effectiveness or Efficiency over The following Three Years in The United States as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2025, /statistics/1558821/ai-impact-direct-mail-efficiency-united-states/
Winterberry Group, Extent to which marketers and media professionals believed that artificial intelligence (AI) would advance direct mail's effectiveness or efficiency over the following three years in the United States as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1558821/ai-impact-direct-mail-efficiency-united-states/ (last visited July 21, 2026)
Extent to which marketers and media professionals believed that artificial intelligence (AI) would advance direct mail's effectiveness or efficiency over the following three years in the United States as of December 2024 [Graph], Winterberry Group, January 6, 2025. [Online]. Available: /statistics/1558821/ai-impact-direct-mail-efficiency-united-states/
