196 loyalty services providers and 167 companies using loyalty services for their customers
Method of interview
Questionnaire
Supplementary notes
Non-loyalty marketing: market research, financial modelling, program designs.
Loyalty marketing: loyalty programs for customers.
Customized loyalty marketing: communications to specific customers through online and offline channels, marketing campaign management.
Citation formats
Distribution of loyalty marketing spending among companies in Italy 2018
In 2018, the non-food retail was the industry spending the most in loyalty marketing in Italy. The results of a survey conducted among companies showed that ** percent of the marketing budget in this industry was spent in loyalty programs and campaigns aimed at monitoring and giving value to the relationship with existing customers. Additionally, companies in the non-food sector allocated a further ** percent of their own marketing budget for specific projects addressed to a smaller number of customers considered particularly relevant for loyalty programs.
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Osservatorio Fedeltà . (June 3, 2019). Distribution of loyalty marketing spending among companies in Italy in 2018, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/629962/loyalty-marketing-budget-distribution-in-italy/
Osservatorio Fedeltà . "Distribution of loyalty marketing spending among companies in Italy in 2018, by industry." Chart. June 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/629962/loyalty-marketing-budget-distribution-in-italy/
Osservatorio Fedeltà . (2019). Distribution of loyalty marketing spending among companies in Italy in 2018, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/629962/loyalty-marketing-budget-distribution-in-italy/
Osservatorio Fedeltà . "Distribution of Loyalty Marketing Spending among Companies in Italy in 2018, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Jun 2019, /statistics/629962/loyalty-marketing-budget-distribution-in-italy/
Osservatorio Fedeltà , Distribution of loyalty marketing spending among companies in Italy in 2018, by industry ÌÇÐÄÆƽâ°æ, /statistics/629962/loyalty-marketing-budget-distribution-in-italy/ (last visited July 27, 2026)
Distribution of loyalty marketing spending among companies in Italy in 2018, by industry [Graph], Osservatorio Fedeltà , June 3, 2019. [Online]. Available: /statistics/629962/loyalty-marketing-budget-distribution-in-italy/
