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Share of marketers using artificial intelligence in their digital marketing strategies worldwide in 2018, 2020 and 2022

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Sources

Release date

September 2022

Region

Worldwide

Survey time period

June 30 to August 8, 2022

Number of respondents

6,000 respondents

Special properties

marketers who use AI across 35 different countries

Citation formats

Popularity of AI in marketing worldwide 2018-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 13, 2022

According to a 2022 study conducted with marketers worldwide, ** percent of respondents reported using artificial intelligence as a part of their digital marketing strategy. Two years earlier, in 2020, the reported usage rate stood at ** percent which was a big growth from the ** percent rate in 2018.

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Topics

Artificial intelligence (AI) in programmatic advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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Professional Account

For teams of up to 99 users
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