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Types of data consumers believed were appropriate for marketers to collect worldwide as of April 2022

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Source

Release date

April 2022

Region

Worldwide

Survey time period

as of April 2022

Number of respondents

991 respondents

Supplementary notes

The source does not provide information about the type of survey used or about the date of survey. The date provide is the release date.

Citation formats

Types of data consumers believed were appropriate for marketers to collect 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 16, 2022
During a 2022 survey, ** percent of responding consumers from across the globe stated they believed that it was appropriate for marketers to collect the brand purchase history of their clients. Less than half believed it was appropriate to collect information on clients' important life events.
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