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Leading reasons why marketers replaced commercial marketing technology (martech) applications worldwide as of 4th quarter 2025

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Source

Release date

March 2026

Region

Worldwide

Survey time period

Q4 2025

Number of respondents

154 respondents

Special properties

among marketers who reported replacing a martech application during the 12 months preceding the survey

Supplementary notes

The source does not specify the survey type.

Multiple answers were possible.

Citation formats

Leading reasons for replacing commercial martech applications worldwide Q4 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 24, 2026

During a survey conducted in the last quarter of 2025, approximately **** percent of responding marketers who had replaced commercial marketing technology (martech) applications during the 12 months preceding the study said they did so for the sake of better features. Nearly ** percent justified the change with expense reduction.

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