Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
*Â Unstructured customer data refers to information about customers that is not organized in a set format or standard structure. It is content that cannot easily be stored in traditional spreadsheets or databases, but can reveal important details about customer preferences and experiences.
Citation formats
Marketers using AI to capture, analyze, and leverage unstructured customer data 2025
During a 2025 global study evaluating the state of marketing technology (martech), ** percent of respondents cited using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in emails and chatbot transcripts, respectively. Another **** percent cited using the technology for service or support tickets. In comparison, 34.4 percent of respondents were not using AI for unstructured data analysis.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Chief Martec, & MartechTribe. (May 6, 2025). Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1621573/marketers-ai-usage-unstructured-customer-data/
Chief Martec, und MartechTribe. "Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025." Chart. May 6, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1621573/marketers-ai-usage-unstructured-customer-data/
Chief Martec, MartechTribe. (2025). Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1621573/marketers-ai-usage-unstructured-customer-data/
Chief Martec, and MartechTribe. "Share of Marketing Professionals Using Artificial Intelligence (Ai) to Capture, Analyze, and Leverage Unstructured Customer Data in Their Martech Stack Worldwide as of May 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 May 2025, /statistics/1621573/marketers-ai-usage-unstructured-customer-data/
Chief Martec & MartechTribe, Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025 ÌÇÐÄÆƽâ°æ, /statistics/1621573/marketers-ai-usage-unstructured-customer-data/ (last visited July 14, 2026)
Share of marketing professionals using artificial intelligence (AI) to capture, analyze, and leverage unstructured customer data in their martech stack worldwide as of May 2025 [Graph], Chief Martec, & MartechTribe, May 6, 2025. [Online]. Available: /statistics/1621573/marketers-ai-usage-unstructured-customer-data/
