Martech was defined as "a tool that is used to assist with marketing workflows; customer acquisition and retention; brand communications; content and social; or data and analytics'." Question: "What percentage of your overall marketing budget do you typically spend on marketing technology?"
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Marketing budget share spent on martech in North America 2017-2019, by type
During a study analyzing the marketing technology landscape in North America, it was found that the responding industry professionals in the region said they spent ** percent of their marketing budgets on martech, out of which ** percent was devoted to in-house marketing technology.
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MarketingCharts. (October 28, 2019). Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1134187/marketing-technology-budget-share-type-na/
MarketingCharts. "Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type." Chart. October 28, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1134187/marketing-technology-budget-share-type-na/
MarketingCharts. (2019). Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1134187/marketing-technology-budget-share-type-na/
MarketingCharts. "Share of Marketing Budgets Spent on Marketing Technology According to Industry Professionals in North America from 2017 to 2019, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Oct 2019, /statistics/1134187/marketing-technology-budget-share-type-na/
MarketingCharts, Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type ÌÇÐÄÆƽâ°æ, /statistics/1134187/marketing-technology-budget-share-type-na/ (last visited July 20, 2026)
Share of marketing budgets spent on marketing technology according to industry professionals in North America from 2017 to 2019, by type [Graph], MarketingCharts, October 28, 2019. [Online]. Available: /statistics/1134187/marketing-technology-budget-share-type-na/
