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Leading drivers of marketing technology (martech) platform migration plans according to marketers worldwide in 2024 and 2025

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Sources

Release date

October 2025

Region

Worldwide

Survey time period

2024 and 2025

Number of respondents

616 respondents

Special properties

among marketers in the United Kingdom, the United States and Europe, the Middle East and Africa (EMEA)

Method of interview

Online survey

Supplementary notes

The source does not provide information about the methodology or survey dates. The date provided is the publication date. 

Citation formats

Main drivers of martech migration plans as per marketers worldwide 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 20, 2025

According to a 2025 survey, ** percent of responding marketers cited their vendor's long-term roadmap not supporting their needs as the leading driver of their martech migration plans. In comparison, another ** percent cited expensive platforms as a leading driver of migration clouds.

Marketers surveyed focused on their primary marketing automation and marketing cloud platforms.

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per month, billed annually 1
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