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Take-up of generative AI in marketing according to marketing executives in Sweden as of October 2023

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Source

Release date

December 2023

Region

Sweden

Survey time period

September and October 2023

Number of respondents

1,800*

Special properties

among executives with marketing experience

Supplementary notes

* The survey was carried out among 1,800 CMOs and business leaders (director-level and above) from 14 countries. A separate number of respondents from Sweden was not provided.

Citation formats

Use of AI in marketing in Sweden 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, May 27, 2024
During an fall 2023 carried out by Capgemini among executives with marketing experience in Sweden, ** percent of respondents stated they were using generative AI (gen AI) across multiple or few initiatives. Another ** percent said they were testing or experimenting with gen AI.
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Topics

Artificial intelligence (AI) use in marketing Artificial intelligence (AI) worldwideMarketing technologyMarketing personalization worldwideData usage in marketing and advertising
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