According to the source, 82% of respondents were based in the United States, while the others were in Australia, Canada, Germany, and the United Kingdom. Nearly one-third of all respondents were marketers.
During a 2026 survey primarily among marketers in Australia, Canada, Germany, the United Kingdom, and the United States, approximately ** percent of respondents ranked their confidence in evaluating artificial intelligence (AI)-powered technology as medium. Almost **** ranked themselves with a high or very high level of confidence.
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SmarterX. (May 14, 2026). Level of confidence in evaluating artificial intelligence (AI) technology according to marketing and business leaders worldwide as of April 2026 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1622893/confidence-evaluating-ai-martech/
SmarterX. "Level of confidence in evaluating artificial intelligence (AI) technology according to marketing and business leaders worldwide as of April 2026." Chart. May 14, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1622893/confidence-evaluating-ai-martech/
SmarterX. (2026). Level of confidence in evaluating artificial intelligence (AI) technology according to marketing and business leaders worldwide as of April 2026. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1622893/confidence-evaluating-ai-martech/
SmarterX. "Level of Confidence in Evaluating Artificial Intelligence (Ai) Technology According to Marketing and Business Leaders Worldwide as of April 2026." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 May 2026, /statistics/1622893/confidence-evaluating-ai-martech/
SmarterX, Level of confidence in evaluating artificial intelligence (AI) technology according to marketing and business leaders worldwide as of April 2026 ÌÇÐÄÆÆ½â°æ, /statistics/1622893/confidence-evaluating-ai-martech/ (last visited July 15, 2026)
Level of confidence in evaluating artificial intelligence (AI) technology according to marketing and business leaders worldwide as of April 2026 [Graph], SmarterX, May 14, 2026. [Online]. Available: /statistics/1622893/confidence-evaluating-ai-martech/