among respondents who answered: very helpful or helpful
Method of interview
Online survey
Supplementary notes
Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel?
Citation formats
U.S. consumers who find selected advertising helpful 2017, by income
This statistic presents the share of consumers in the United States who found advertising through selected channels to be helpful as of May 2017, broken down by income. During the survey period, ** percent of respondents with an income higher than 100 thousand U.S. dollars said that they found TV advertising very helpful.
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ÌÇÐÄÆƽâ°æ Survey. (June 9, 2017). Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/727089/us-consumer-opinion-advertising-helpful-income/
ÌÇÐÄÆƽâ°æ Survey. "Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income." Chart. June 9, 2017. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/727089/us-consumer-opinion-advertising-helpful-income/
ÌÇÐÄÆƽâ°æ Survey. (2017). Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/727089/us-consumer-opinion-advertising-helpful-income/
ÌÇÐÄÆƽâ°æ Survey. "Share of Consumers Who Found Selected Advertising Channels to Be Helpful in The United States as of May 2017, by Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2017, /statistics/727089/us-consumer-opinion-advertising-helpful-income/
ÌÇÐÄÆƽâ°æ Survey, Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income ÌÇÐÄÆƽâ°æ, /statistics/727089/us-consumer-opinion-advertising-helpful-income/ (last visited August 07, 2026)
Share of consumers who found selected advertising channels to be helpful in the United States as of May 2017, by income [Graph], ÌÇÐÄÆƽâ°æ Survey, June 9, 2017. [Online]. Available: /statistics/727089/us-consumer-opinion-advertising-helpful-income/
