Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of January 2025, by party identification
Characteristic
In favor of
Neutral
Against
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In a January 2025 survey conducted in the United States, ** percent of respondents identifying as Democrats reported being in favor of brands celebrating events such as Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month. Among Republicans, ** percent favored such celebrations, while more than **** opposed them.
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CivicScience. (February 3, 2025). Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of January 2025, by party identification [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1625089/consumers-favoring-brands-month-long-celebrations-united-states-party-id/
CivicScience. "Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of January 2025, by party identification." Chart. February 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1625089/consumers-favoring-brands-month-long-celebrations-united-states-party-id/
CivicScience. (2025). Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of January 2025, by party identification. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1625089/consumers-favoring-brands-month-long-celebrations-united-states-party-id/
CivicScience. "Share of Consumers Who Were in Favor of Brands Celebrating Events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in The United States as of January 2025, by Party Identification." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2025, /statistics/1625089/consumers-favoring-brands-month-long-celebrations-united-states-party-id/
CivicScience, Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of January 2025, by party identification ÌÇÐÄÆƽâ°æ, /statistics/1625089/consumers-favoring-brands-month-long-celebrations-united-states-party-id/ (last visited August 05, 2026)
Share of consumers who were in favor of brands celebrating events like Black History Month, Women’s History Month, Pride Month, and Asian American Heritage Month in the United States as of January 2025, by party identification [Graph], CivicScience, February 3, 2025. [Online]. Available: /statistics/1625089/consumers-favoring-brands-month-long-celebrations-united-states-party-id/
