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Advertising receptivity among consumers worldwide as of September 2025, by region

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Source

Release date

September 2025

Region

Worldwide

Survey time period

as of September 2025

Number of respondents

21,000 respondents

Supplementary notes

The source does not specify the date of the survey; the date given is the date of release.

The source surveyed individuals in Argentina, Australia, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Ecuador, Germany, Hong Kong, India, Indonesia, Italy, Japan, Saudi Arabia, Malaysia, Mexico, Netherlands, Philippines, Poland, Romania, Singapore, South Africa, Thailand, Turkey, the United Kingdom, the United States, and Vietnam. It did not specify the number of respondents per region or their age.

Citation formats

Advertising receptivity among consumers worldwide 2025, by region

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2025

During a 2025 global survey, approximately ** percent of responding consumers in Africa and the Middle East were identified as receptive to advertising. The United States and Canada collectively ranked second, with a **-percent share, closely followed by Latin America with ** percent. In Europe and the Asia-Pacific (APAC) region, the percentage stood below the global average of ** percent: ** and ** percent, respectively.

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Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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