Julia Stoll
Research expert covering TV and video media
Television in Poland - statistics & facts
The television industry in Poland is doing well in times of an apparent decline in traditional media. Television market revenue is on an upward trend and is projected to grow to 11.31 billion zloty in 2028. On the other hand, the number of users of traditional TV & home video is on a gentle downward trend, and is expected to reach 32.04 million users in 2029. When it comes to the choice of content, especially movies watched on TV in Poland, respondents showed no particular preference, as long as the movie they watched was, in their opinion, a good one.
