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Source
Sources
Release date
August 2024
More information
Region
China
Survey time period
2024
Number of respondents
1,800 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Original survey question:
Have you encountered repetitive advertisements for unwanted products or brands?
The survey covered consumers who had interacted with online ads from industries within the past three months. The six product or service categories included consumer goods, financial products, educational products, SMCGs, gaming products, and online services. 600 respondents, made a purchase, achieving the ad’s conversion objective.Â
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