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Attitudes toward artificial intelligence (AI) use in advertising among TV viewers in the United States as of April 2026

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Source

In cooperation with
Release date

June 2026

Region

United States

Survey time period

as of April 2026

Number of respondents

3,000 respondents

Age group

16-74 years

Special properties

among respondents watching at least one hour of TV per week; "very positive" and "somewhat positive" answers only

Supplementary notes

The source does not specify the type of survey.

Citation formats

Attitudes toward AI use in advertising among TV viewers in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 27, 2026

As of April 2026, over **** of TV viewers surveyed in the United States reported feeling either somewhat or very positive about the use of artificial intelligence (AI) for fewer repeated ads and better ad timing. Less than ** percent of respondents expressed those same positive feelings toward AI-generated trailers, personalized dynamic ads, or AI-generated commercials.

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