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Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016

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Sources

Release date

August 2016

Region

United States

Survey time period

August 2016

Number of respondents

2,960 respondents

Age group

18 years and older

Special properties

1,769 Millennials (18-34) and 1,191 adults aged 35 and older

Method of interview

Online survey

Supplementary notes

Question: How frequently do promotional e-mails impact your purchase decisions?
The source does not provide any information regarding missing percentage points to 100 percent.

Citation formats

Purchase influence of promotional e-mails on U.S. consumers as of August 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 13, 2016
This statistic shows the purchase influence of promotional emails on Millennials and non-Millennials in the United States as of *. According to the survey, ** percent of responding Millennials had never been influenced by a promotional email.
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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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* For commercial use only

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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