In the first quarter of 2024, SEM advertising accounted for the highest share of Poland's online advertising market. At the same time, e-mail marketing constituted *** percent of the market share.
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IAB Polska. (August 21, 2024). Distribution of different formats in the digital advertising market in Poland in 1st quarter 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska. "Distribution of different formats in the digital advertising market in Poland in 1st quarter 2024." Chart. August 21, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska. (2024). Distribution of different formats in the digital advertising market in Poland in 1st quarter 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska. "Distribution of Different Formats in The Digital Advertising Market in Poland in 1st Quarter 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Aug 2024, /statistics/1292087/poland-online-ad-market-share-by-format/
IAB Polska, Distribution of different formats in the digital advertising market in Poland in 1st quarter 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1292087/poland-online-ad-market-share-by-format/ (last visited July 25, 2026)
Distribution of different formats in the digital advertising market in Poland in 1st quarter 2024 [Graph], IAB Polska, August 21, 2024. [Online]. Available: /statistics/1292087/poland-online-ad-market-share-by-format/